Its a great honor to see Tony give a heads up to Persona Marketing which is what we do at Personholidays. The personality matching is powered by our Matchmaker.Travel engine. PrersonaHolidays is the application of that technology in a travel channel. See it in action at http:/start.personaholidays.com.
The matchmaker engine creates personality character for hotel brands and is behind the scene translating every click and choice travelers make while search for their perfect holiday experience.
How Hotel Brand Personality and Emotional connection is the key to matching hotels with travelers - The new page on FascinatingTravelers explores the many features and benefits that hotel chains and destination marketers realize with the innovative holiday planning app from Persona Holidays. http://fascinatingtravelers.com/business
A new page is added to the website for Ian R Claytons' book on Marketing Hotel Websites. It features the fact that Hotel Website Strategies is a #1 Bestseller on Amazon. It is now available in booth ebook format and in hard copy paperback.
Buyers are also invited to join the free membership site. Members also receive several bonuses that are design to help readers get the most out of the book and create a winning website strategy.
The new page on Hotel Website, documents how Hotel Website Strategies was cited as a Hot New release and was #1 Bestseller on Amazon.
Website is the first in the series "Marketing Hotels and Tourism Online" - Get the book and bonus at:
An amazing solution for Chain Hotels and Destination Marketers who are ready to create more meaningful experiences for travelers. Engage and convert more direct bookings with personality matching hotels and holidays.
New video with drone footage show how Personaholidays creates truly personally meaningful experiences.
PersonaHolidays is Fascinating Travelers with Personality. This incredible Artificial Intelligent travel planner will amaze you with its spot on recommendation that match with hotel and vacation experiences that fit your personality. It infers travelers persona by monitoring and interpreting every interaction. PersonaHolidays recommendations "exclusively yours" wins rave reviews from travelers.
Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. This strategy document explains how to implement the website strategy process that is referred to in the book WEBSITE - the first in the Series marketing Hotels and Tourism Online
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon! http://finance.travelweekly.com/northstar.travelweekly/news/read/34024785
WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.
A few examples are:
The importance of getting your message right, how to differentiate your hotel from the crowd
Understanding the neuroscience behind buyer motives and sales psychology.
How to create hot-buttons that inspire travelers and get their attention.
The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.
The final book in the series is Technology which will cover automation, bookings and tools of the trade.
This is a good example of how personality is making a difference in travel planning and bookings. The idea was pioneered by realholiday in 1999 using matchmaker strategy to define matching personalities.
It is now being made popular by PersonaHoliday and its FascinatingTravellers initiative that are being made available to destinations, hotel chains and association and all who market hotel and tourism online.
The FascinatingTravelers interface is a set of extremely fast mobile and desktop applications that can be integrated with any booking engine and trip planning systems, see detail on Markhat.
Here is the latest YouTube video of How Persona holidays is fascinating travellers by matching them up with hotels based on personality. The video shows several images of hotels that match travel personas like the Ambitions traveler, the soulful, pragmatic, astute and the connoisseur to name just a few.
Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. The Markhat article focuses on the move to bookdirect and metasearch.
As usual Markhat adds its own unique insights on the rise of video, the failure of loyalty programs for independent hotels, the surprise of Bing and Instagram which are moving rapidly as major sources of traffic and bookings.
The full info-graphic contains 17 points. Markhat adds its own perspective on may of these and also offers links to valuable resources for hotel marketing. The resources cover tools like; TripTease, Video Reviews Animation videos, rate parity issues, metasearch and other tools that help travellers and guests become advocates for your hotel.
PersonaHolidays is an innovative travel app for destination marketing organistaion include chain hotels and hotel marketers.
It matches vacationers with hotels based on Personality using a unique hotel matchmaker system based on personality.
The Barbados Tourism Encyclopedia (BTE), a leading Caribbean Destination Marketing Organization has seen a significant increase in guest engagement and booking conversion since installing the app on its website.
As they say: "The app is an intelligent system that predicts travelers needs and profiles them based on behavior. Unlike any other matchmaker apps it does not require users to fill out forms or do psychological assessment, which would be really annoying. Instead PersonaHolidays matches travelers to hotels by analyzing their choices and activity. The Artificial Intelligent software predicts travelers persona which it then paired with hotels of compatible character."
Hotels in the system are given travel personas based on the latest emotional branding that create a personal brand identity which relates to travelers of like character.
See more about this unique hotel matchmaker in the blog at http://barbados.org/blog/how-barbados-made-personality-part-of-holiday-planning
The actual PersonaHolidays powered travel planning and bookings technology can be seen at http://personaholidays.com/escape-east.
As noted in the youtube video at https://youtu.be/e_uv8pBkDjk "Persona Holidays meets the needs of today travelers who find existing destination planning and booking systems are overwhelming."
Test have show that applying this app to existing system significantly improves engagement and conversion. Travelers stay longer and book more with this unique personality hotel matchmaker for travel.
Person Holidays App can be implemented with any booking engine and does not require any software upgrades or system re-engineering. This makes it very attractive to hotel chains and derstination marketing organisation.