Monday, 24 April 2017

MetaSearch Engines Compared - MARKHAT.COM

Trends in ad spend, cost, traffic & ROI for the main metasearch engines compared. Stats show a 20 points drop in organic search which is a main reason hoteliers moving to metasearch.

Wednesday, 19 April 2017

Website Strategy Process Implementation - MARKHAT.COM

Short version a Book Buyers bonus for the book This strategy document explains how to implement the website strategy process that is referred to in the book WEBSITE - the first in the Series marketing Hotels and Tourism Online

Book buyers  receive this report and several other bonuses as shown below

Saturday, 8 April 2017

Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE

Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!

Wednesday, 5 April 2017

Hotel Website Marketing Strategies Paperback By Ian R Clayton

Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback

Monday, 3 April 2017

AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM

Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays

Monday, 20 March 2017

Marketing Hotels Tourism Book & Bonuses

WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.

A few examples are: 
  • The importance of getting your message right, how to differentiate your hotel from the crowd 
  • Understanding the neuroscience behind buyer motives and sales psychology. 
  • How to create hot-buttons that inspire travelers and get their attention. 

The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.

The final book in the series is Technology which will cover automation, bookings and tools of the trade.

See the book WEBSITE  - - This website is about the book and the bonuses.

The Bonuses include many detailed reports that expand on the concepts in the book and will help you get he most out of the book.

WEBSITE is available in Kindle and Paperback 

Tuesday, 14 March 2017

Millennials Redefine Luxury Experiences & Marketing - eHotelier - MARKHAT.COM

Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing

Monday, 6 March 2017

How PersonaHolidays Hotel Search Is FascinatingTravelers

It is the fastest personalized search and hotel recommendation engine that actually profiles travelers and matches them with hotel by personality. See it in action at

A product of PersonaHolidays the hotel matchmaker for travelers

Wednesday, 22 February 2017

Latest Internet Mobile Stats Trends - MARKHAT.COM

In the latest Internet Mobile Stats Trends report by "We are Social" shows that mobile now accounts for 55% of all web access

Monday, 20 February 2017

Sir John Compton Statue St. Lucia Commerator a Fiery Orator

Castries Statue of Sir John Compton commemorates a fiery orator and farther of S. Lucia Independence. The British had their hands full when he came to talk of independence.

Thursday, 16 February 2017

Marriott Travel Personality Quiz Delivers a Fitting Experience - MARKHAT.COM

Marriott Travel Personality Quizz helps Marriott hotels deliver the right experience to each traveler. Its a boost to PersonaHolidays that is now Fascinating Travelers

This is a good example of how personality is making a difference in travel planning and bookings. The idea was pioneered by realholiday in 1999 using matchmaker strategy to define matching personalities.

It is now being made popular by PersonaHoliday and its FascinatingTravellers initiative that are being made available to destinations, hotel chains and association and all who market hotel and tourism online.

The FascinatingTravelers interface is a set of extremely fast mobile and desktop applications that can be integrated with any booking engine and trip planning systems, see detail on Markhat.

Tuesday, 24 January 2017

How Googles Rank Brain is Changing Travel - MARKHAT.COM

An in depth look at artificial intelligence, machine learning & personalisation in tourism. It also looks at how Google's Rank Brain is changing travel.

Monday, 23 January 2017

Personality Matching New Age Destination Marketing - MARKHAT.COM

Barbados adopts the PersonaHolidays app a Personality Matching New Age Destination Marketing system that creates uniquely personal holiday recommendation

Friday, 20 January 2017

Wednesday, 18 January 2017

PersonaHolidays Fascinating Travellers with Personality Hotel Matching

Here is the latest YouTube video of How Persona holidays is fascinating travellers by matching them up with hotels based on personality. The video shows several images of hotels that match travel personas like the Ambitions traveler, the soulful, pragmatic, astute and the connoisseur to name just a few.

To see how the App determines the match see the app on the Barbados Tourism Encyclopedia Destination marketing site at

Monday, 16 January 2017

New Personality Hotel Matching App Drives Destination Bookings

PersonaHolidays Personality Hotel Matching App Featured in Travel Weekly is Driving Bookings for Destination Marketing Organizations

Thursday, 12 January 2017

Hotel Marketing Trends 2017 Disrupt Travel - MARKHAT.COM

Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. The Markhat article focuses on the move to bookdirect and metasearch.

As usual Markhat adds its own unique insights on the rise of video, the failure of loyalty programs for independent hotels, the surprise of Bing and Instagram which are moving rapidly as major sources of traffic and bookings.

The full info-graphic contains 17 points. Markhat adds its own perspective on may of these and also offers links to valuable resources for hotel marketing. The resources cover tools like; TripTease, Video Reviews Animation videos, rate parity issues, metasearch and other tools that help travellers and guests become advocates for your hotel.

See the full blog and inforgraphics here >>>

Friday, 6 January 2017

Personal Matchmaker for Destination Marketing Gets More Bookings

PersonaHolidays is an innovative travel app for destination marketing organistaion include chain hotels and hotel marketers.

It matches vacationers with hotels based on Personality using a unique hotel matchmaker system based on personality.

The Barbados Tourism Encyclopedia (BTE), a leading Caribbean Destination Marketing Organization has seen a significant increase in guest engagement and booking conversion since installing the app on its website.

As they say: "The app is an intelligent system that predicts travelers needs and profiles them based on behavior. Unlike any other matchmaker apps it does not require users to fill out forms or do psychological assessment, which would be really annoying. Instead PersonaHolidays matches travelers to hotels by analyzing their choices and activity. The Artificial Intelligent software predicts travelers persona which it then paired with hotels of compatible character."

Hotels in the system are given travel personas based on the latest emotional branding that create a personal brand identity which relates to travelers of like character.

See more about this unique hotel matchmaker in the blog at

The actual PersonaHolidays powered travel planning and bookings technology can be seen at

As noted in the youtube video at "Persona Holidays meets the needs of today travelers who find existing destination planning and booking systems are overwhelming."

Test have show that applying this app to existing system significantly improves engagement and conversion. Travelers stay longer and book more with this unique personality hotel matchmaker for travel.

Person Holidays App can be implemented with any booking engine and does not require any software upgrades or system re-engineering. This makes it very attractive to hotel chains and derstination marketing organisation.