Thursday, 4 August 2016
This article examines the impact of metasearch on hotel direct bookings. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.
Wednesday, 3 August 2016
Examing the role of big data in tourism marketing. How Hotels use BIG Data to Drive Direct Bookings looks at the opportunities and issues in using big data to drive direct bookings
Tuesday, 2 August 2016
It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.
In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.
Monday, 1 August 2016
In this article we ask Is MetaSearch Evolving as a BookDirect Channel. It is moving slowly in that direction. That is changing as new services evolve.