Googles Trip Planner Boosts Hotels With Good SEO. 30% of hotel website revenue is derived from organic search results and SEO is now more vital than ever.
This is a huge step forward for hotel marketing. Now for the first time in years hotel websites are coming to the top of Google suggestion. Normally search results are all OTAs like booking.com, Expedia, review sites like TripAdvisor and the destination sites. Small hotel just do not feature and all the SEO has little effect.
Now Good SEO and good content makes all the difference. It is vital for hotels to understand the new content and Google requirement. This means more local content and even maps like the one below.