Saturday, 16 January 2016

Are New Sites Penalised By Google Aged Ranking 2016


Google 2016 Age Delay update is a major issue fornew sites and more.

Watch for our analysis on what to do if launching a new site, changing names or doing SEO now. This analysis is unfolding as we learn more about the algorithm and find out what it does. We will be updating all on the site below.

The article looks at what it means for new sites, site re-branding and social media linking strategies, now and in the future- It also looks at why G may be doing this and examines the move in relation to the history of the age delay updates.

http://marketinghotelsandtourism.com/google-delays-ranking-of-new-sites/

Friday, 15 January 2016

All you need to know about Instant Bookings on Tripadivisor for Hotels.




What it is


In essence Tripadvisor is now Replacing Cost Per Clink (advertsing with Cost Per Action.

The standard metasearch model is where OTAs and Suppliers bid via a cost-per-click (CPC)  for each click that a user makes on their link. By comparison in instant booking, you pay TripAdvisor a commission on completed transactions after te guests stays at the hotel.

Who is it for:

Tripadivsors Instant Booking is not a new channel; hotel already on OTAs tat are bidding on TA will already see their hotel on the channel. 

The interesting fact is that if a hotel is bidding using the Tripconnect Instant booking platform, they may want to ask their OTAs not to bid on instant booking!


 See all details at:

http://marketinghotelsandtourism.com/is-instant-bookings-on-tripadivisor-good-for-hotels/