Friday, 7 October 2016
Metssearch is becoming a major force in hotel marketing - do you know what it means - This article will help. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.
Thursday, 6 October 2016
PersonaHolidays is a personal recommendation engine for travel. It is a breakthrough technology for tourism planning, marketing and bookings that is truly personal. More >> http://PersonahHolidays.com
Wednesday, 5 October 2016
recent studies explains why travellers prefer booking direct and what hotels can do to get more direct bookings
Friday, 30 September 2016
Here is sneak preview of the power of personalization in travel with PersonaHolidays.com the personality based matchmaker that pairs hotels and travelers together based on personality traits that matter to vacationers of all character.
For more see https://www.youtube.com/watch?v=y2dSlvuBgk0
Friday, 23 September 2016
Mariott is taking issue with OTAs in the new Mariott Expedia Wars for Brand Integrity. Its not just about rates anymore and as this dialog shows, OTAs just dont get that brands are vital to hotel marketing.
Friday, 16 September 2016
Truly amazing personal holiday planner that is blistering fast, highly interactive, intensely visual and respectfully personal , makes Travel Shopping Fast, Fun and Personal. PersonaHolidays knows you and pairs you up with the perfect match hotel and vacation experience..
Wednesday, 24 August 2016
As this image demonstrates direct bookings adds more to the bottom line and is good for business. More subtle benefits of booking direct are not covered, but they are probable more important. Hotels are going to many lengths to create benefits for booking direct - and the reasons have more to do with brand integrity than rates.
Hotels loose control and are worried that OTAs tend to treat room like commodities, The OTAS build their own brand at the expense of hotels and they own the data, often not even sharing the guests email at times.
Its all about control and hotels are making moves to take back control; after all they are the suppliers!